Grupo Prisa

Print December 2017 Dédalo Grupo subsidiary of Closed - Spain Gráfico Prisaprint S.L. March Peru 2018 - Prisa Radio Perú Radio subsidiary Closed November 2018 - Costa Rica GRL Costa Rica Radio 50% Prisa subsidiary, Radio 50% sold to ...

Grupo Prisa

In one of the first English-language studies of Grupo Prisa, this book delivers a comprehensive and concise approach to the political, economic and social-cultural profile of one of the leading cross-media conglomerates in Europe, tracing its development from a single newspaper publisher in 1972. Prisa is now the world’s leading Spanish and Portuguese-language media group in the creation and distribution of content in the fields of culture, education, and information, producing content for more than twenty countries with global brands like El País (newspaper), Los 40 (radio), or Santillana (education). Using a critical political economy approach, the authors track Prisa’s journey to becoming a cross-media conglomerate, and examine how it mirrors the recent history of the economic and political developments in Spain. This concise and highly contemporary volume is ideal for students, scholars and researchers looking to further their understanding of a growing Spanish-language media power, or more generally interested in international communication and media industries.

More Books:

Grupo Prisa
Language: en
Pages: 124
Authors: Luis A. Albornoz, Ana I. Segovia, Núria Almiron
Categories: Political Science
Type: BOOK - Published: 2020-04-13 - Publisher: Routledge

In one of the first English-language studies of Grupo Prisa, this book delivers a comprehensive and concise approach to the political, economic and social-cultural profile of one of the leading cross-media conglomerates in Europe, tracing its development from a single newspaper publisher in 1972. Prisa is now the world’s leading
Global Media Giants
Language: en
Pages: 496
Authors: Benjamin Birkinbine, Rodrigo Gomez, Janet Wasko
Categories: Social Science
Type: BOOK - Published: 2016-07-01 - Publisher: Routledge

Global Media Giants takes an in-depth look at how media corporate power works globally, regionally, and nationally, investigating the ways in which the largest and most powerful media corporations in the world wield power. Case studies examine not only some of the largest media corporations (News Corp., The Microsoft Corporation)
Media Law in Spain
Language: en
Pages: 118
Authors: Ana Azurmendi, Carles Llorens
Categories: Law
Type: BOOK - Published: 2018-06-11 - Publisher: Kluwer Law International B.V.

Derived from the renowned multi-volume International Encyclopaedia of Laws, this analysis of media law in Spain surveys the massively altered and enlarged legal landscape traditionally encompassed in laws pertaining to freedom of expression and regulation of communications. Everywhere, a shift from mass media to mass self-communication has put enormous pressure
Spanish Direct Investment in Latin America
Language: en
Pages: 241
Authors: William Chislett
Categories: Investments, Foreign
Type: BOOK - Published: 2003 - Publisher:

Books about Spanish Direct Investment in Latin America
Branded entertainment. Cuando el Branded Content se convierte en entretenimiento
Language: en
Pages:
Authors: de Aguilera Moyano, Joaquín, Baños González, Miguel
Categories: Business & Economics
Type: BOOK - Published: 2016-01-11 - Publisher: ESIC

«El marketing tradicional no está funcionando». Con esta contundencia y precisión describe el gran maestro del marketing moderno, Philip Kottler, la situación a la que nos enfrentamos quienes, profesional o académicamente, nos ocupamos de esta disciplina. El marketing tradicional, desarrollado sobre todo a partir de los años sesenta, hoy aparece